Marketing

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So far Marketing has created 24 blog entries.

Avoid Software Development Project Failures

2024-04-23T21:07:38+01:0023. April 2024|

Software development projects, ranging from those undertaken by small startups to those by large enterprises, are crucial for organizations globally to maintain competitiveness and meet evolving customer needs. Despite significant investments [...]

M&A: Which earnings metric serves best?

2024-03-21T20:52:31+01:0016. March 2024|

The valuation of companies often revolves around the consideration of earnings multiples, a common practice in financial analysis. However, a crucial question arises: which earnings metric serves as the basis for [...]

GenAI Integration Framework for Businesses

2024-02-24T18:46:01+01:0020. February 2024|

In contemporary business, the convergence of artificial intelligence (AI) and genetics, commonly referred to as genAI, presents unprecedented opportunities and challenges. As companies increasingly recognize the potential of genAI to [...]

Strategies to Boost Profitability

2024-02-21T21:30:23+01:009. February 2024|

In times of volatility, resilient organizations prioritize profit margins above all else. Here are five essential strategies often overlooked but vital for bolstering profitability during periods of unpredictable growth and constraints. [...]

Communication during a crisis

2024-01-22T16:01:20+01:0022. January 2024|

Crises have the potential to disrupt a business's operations, pose risks to its employees, and tarnish its reputation. However, the impact can be mitigated by employing effective crisis communication practices. To [...]

M&A: Understanding Representations and Warranties

2024-01-15T13:08:25+01:0015. January 2024|

In the realm of mergers and acquisitions (M&A), Representations and Warranties play a pivotal role, constituting a crucial aspect of the transactional landscape. Representations are factual statements, while warranties encompass promises [...]

The Board’s Challenges in 2024

2024-01-22T09:37:41+01:0028. December 2023|

In the ever-evolving landscape of corporate governance, the year 2024 brings forth a set of challenges influenced by economic, technological, and societal changes. As businesses gear up for the future, addressing [...]

Vesting: Share-Based Incentive Program

2023-12-10T19:26:47+01:001. November 2023|

Vesting, also known as equity vesting, is an essential concept that holds significant importance for both employees and investors in startups and established companies alike. Having a clear understanding of [...]

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