Marketing

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So far Marketing has created 168 blog entries.

Some strategies simply don’t work

2019-03-15T17:58:10+01:009. March 2019|

Did you know that developing a new strategic direction is one of the riskiest ventures any leadership team can take on? Failure rates are astronomical and research indicates that only [...]

How to execute CEO transition

2019-03-06T19:16:23+01:006. March 2019|

CEO changes are often associated with the exit of other senior-level executives due to disapproval of the incoming chief executive, loyalty to the old CEO, or changes to the brain [...]

Is your brand strong enough to compete?

2019-02-07T17:11:48+01:007. February 2019|

The fast changing business landscape has made strong brands highly crucial to a company’s success. Companies across the globe are competing with each other. Countries, regions and continents no more [...]

Spend analytics improves cost efficiency

2018-12-11T21:44:22+01:0011. December 2018|

An organization’s spending, particularly in a decentralized organization, is highly obscured with limited visibility of how money is spent. This poses a challenge to identification of cost saving opportunities, which, in [...]

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