Social distancing and self-isolation are effective ways to slow the spread of COVID-19, but it also poses a particular challenge for businesses, especially those that rely on face-to-face interaction with [...]
While auto manufacturing techniques are far more advanced today than when Henry Ford opened his first factory a century ago, one thing has remained consistent over time: the assembly line. [...]
Pricing: No other lever has more impact on profitability. But quite often, pricing strategies are historically grown, based on gut feeling, or too traditional. [...]
The fast changing business landscape has made strong brands highly crucial to a company’s success. Companies across the globe are competing with each other. Countries, regions and continents no more [...]
Historically, the world’s pioneers of tech have always faced some form of resistance to their innovations. In fact, the reluctance of an industry to adopt a new, untested technology is [...]
A Go-To-Market strategy is the intent behind HOW you will deliver your unique value proposition to target customer segments and accompanying road map for introducing your offer to the market. [...]
By the year 2025, the retail shopping experience is expected to look dramatically different than it does today. It’s being reshaped by the accelerated pace of new technology and changing [...]
These days it’s more important that ever to establish a strong brand online. But how do you do that? Many answers to this question are obvious: by actively maintaining your [...]
These days, customer satisfaction and loyalty are hard won. With the click of a mouse, customers can change brands and products, cancel warranties and contracts, and decline technician service calls. [...]