Is your brand strong enough to compete?
The fast changing business landscape has made strong brands highly crucial to a company’s success. Companies across the globe are competing with each other. Countries, regions and continents no more [...]
Keeping your customers despite social distancing
Social distancing and self-isolation are effective ways to slow the spread of COVID-19, but it also poses a particular challenge for businesses, especially those that rely on face-to-face interaction with [...]
Transform a brand in light of digital disruption
While auto manufacturing techniques are far more advanced today than when Henry Ford opened his first factory a century ago, one thing has remained consistent over time: the assembly line. [...]
Do you have the right pricing strategy?
Pricing: No other lever has more impact on profitability. But quite often, pricing strategies are historically grown, based on gut feeling, or too traditional. [...]
The impact of blockchain will change your business
Historically, the world’s pioneers of tech have always faced some form of resistance to their innovations. In fact, the reluctance of an industry to adopt a new, untested technology is [...]
Winning Go-to-Market and Growth Strategy
A Go-To-Market strategy is the intent behind HOW you will deliver your unique value proposition to target customer segments and accompanying road map for introducing your offer to the market. [...]
The Future of Retail
By the year 2025, the retail shopping experience is expected to look dramatically different than it does today. It’s being reshaped by the accelerated pace of new technology and changing [...]
Engage your employees as brand ambassadors
These days it’s more important that ever to establish a strong brand online. But how do you do that? Many answers to this question are obvious: by actively maintaining your [...]
Proactive customer service saves time and money
These days, customer satisfaction and loyalty are hard won. With the click of a mouse, customers can change brands and products, cancel warranties and contracts, and decline technician service calls. [...]