Culture as a link in global branding

2018-09-29T16:08:55+01:0017. May 2015|

One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization. From a branding perspective, this issue assumes [...]

CSR plays a significant role in M&A strategy

2018-09-29T16:18:26+01:0011. March 2015|

An organization’s reputation and longevity requires more than financial prosperity. Highly publicized corporate scandals and M&A disasters are a real threat to a corporation’s long-term sustainability. Corporate Social Responsibility (CSR) [...]

Review your digital marketing towards 2015

2018-09-30T13:10:29+01:0010. July 2014|

The success of today’s marketing organizations is largely driven by their adoption of digital technologies to transform the business. As we move towards 2015, the digital transformation of today’s organizations [...]

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