In Short

  • Every business decision presents a chance to create – or destroy – value. To make the right choice, you need to combine big-picture perspective with a firm grasp of the details.

    We bring the experience and expertise you need to turn insight into action and improve results.

  • Our strategy and transformations expertise is based on solid business experience.

    When your organization needs profound change, we bring an independent and professional perspective along with the tools, personnel, and insight to put it into action. Our team will partner with yours to drive a company-led process including:

    • Strategy Development & Implementation
    • Total Company Performance Improvement & Transformation
    • Program Management
  • At IMG we have deep experience in holistic operational improvement. Our distinctive data-analytics capabilities enable us to deliver informed insights and sustainable improvements through:

    • Strategic Sourcing, Supplier Development and Purchasing Transformation
    • Technical Cost Reduction
    • Manufacturing / Distribution Footprint Optimization
    • End-to-end Supply Chain Performance Improvement
    • Lean Operations
    • S&OP and Inventory Optimization
    • Product Development & Product Life Cycle Management
  • Profitable growth drives up valuation, attracts talent, and keeps a company thriving. But it doesn’t happen automatically.

    Our experienced teams have the strong process discipline, insightful analytics, and program design/implementation skills to help you focus investments in the right areas, capture the full value of your offerings, and design future growth in the right way for your particular organization. We do this through:

    • Customer & Product Profitability
    • Pricing
    • Marketing Productivity
    • Channel Optimization
    • Sales Force Effectiveness
    • Product Planning & Innovation
    • Growth Strategy
    • Marketing/Sales Merger Integration
  • We pair real-world experience with proprietary analytical capabilities to help companies tackle functional cost reduction and achieve results – quickly.

    Decades of experience have taught us how to identify overlooked opportunities, while protecting critical elements of each function across:

    • Labor Productivity
    • Outsourcing, Offshoring, & Nearshoring
    • Organizational Restructuring
    • Shared Services Design & Implementation
    • G&A Optimization
    • Indirect Spend Reduction
  • In good times and bad, a relentless focus on cash flow and efficiency is integral to the success of a business. We partner with you to manage working capital during all economic cycles.

    We work with you with the goals of improving cash flow and protecting the balance sheet.

    Working with customers and suppliers, we can help you optimize net cash flows on receivables and payables. When it’s time to reinvest your cash, we’ll help you to identify the targets and integrate the assets into your growing business.

    We take a data-driven, practical approach that achieves rapid, sustainable benefits through:

    • Inventory Optimization
    • AR/AP Efficiency
    • CapEx Efficiency
    • Cash Management
  • We have a rigid attitude towards compliance with our Code of Ethics and Code of Conduct.
  • Our decisions are based on facts, objectively considered.
  • Our firm is kept in adjustment with the forces at work in its environment.
  • Our people are judged on the basis of their performance, not on personality, education, or personal traits and skills.
  • Our firm is administered with a sense of competitive urgency.
  • Integrity | We do the right thing regardless of the consequences.
  • Pursuit of Excellence | We continually strive to exceed the expectations of our people and our clients.
  • Accountability | We take responsibility for individual and collective actions.
  • Collaboration | We work together to achieve collective and individual goals.
  • Passion | Our energy and enthusiasm are contagious. We are inspired to make a lasting impact.


Retaining your brand equity

A satisfied customer is the best branding strategy of all !

greythinObtaining a deeper level of customer understanding is the cornerstone of IMG’s work. This ensures that our recommendations and plans are always grounded in the customers’ unique needs and in the realities of the business.

We employ a broad spectrum of analytical tools – primary and secondary research, quantitative segmentation methods, and our own proprietary frameworks – to uncover customer motivations.

A brand is one of the few things a company can own forever. Without patents, technological insulation, or barriers to entry, a company’s brand — the relationship it has with its customers — is one of the few things a company can rely on to extract value over time. The strongest, most enduring brands result from the disciplined alignment of brand strategies and plans with customer requirements.

IMG works with companies from strategy through fully integrated action plans to develop, manage and grow strong brands. We combine strategic thinking, analytical rigor and creativity in establishing powerful brand identities, positionings, and portfolio management opportunities. IMG’s unique approach produces brands that not only resonate with customers, but also drive bottom-line results.

Continuous innovation is the hallmark of great businesses. IMG’s work with best practice innovators has helped identify a discrete set of highly effective, best practice principles and processes that can dramatically improve the chances of new business success.



greythinIMG's branding and marketing framework - Strategic-Brand-Essencee™ (SBE) - enables a comprehensive view of brand management.

The tool goes far beyond conventional market research because it also assesses consumers’ inner needs. RFO Branding helps to identify various consumer clusters according to their value system.

To this end, it analyzes a brand’s intended, projected and perceived value proposition.

  • Formulating strategies (including post-merger marketing strategies)
  • Designing well-balanced global local brand strategies
  • Deciding on new product and service priorities
  • Changing brand architectures and portfolios
  • Conducting customer segmentation and targeting
  • Positioning the brand including launch and relaunch
  • Conducting internal and employee branding
  • Developing the best possible marketing mix
  • Tracking brand performance
  • Reviewing the marketing organization



Receive IMG’s newsletter highlighting insights, researches and business cases. Simply provide your email below and then click on the ‘Subscribe’ button.


    Our clients

    Large Caps 17%
    Mid Caps 24%
    Small Caps 35%
    Government and Public Sector 16%
    NGOs and Others 8%



    IMG Insights
    IMG Alumni
    Contact us
    Job Search