A satisfied customer is the best branding strategy of all !
Obtaining a deeper level of customer understanding is the cornerstone of IMG’s work. This ensures that our recommendations and plans are always grounded in the customers’ unique needs and in the realities of the business.
We employ a broad spectrum of analytical tools – primary and secondary research, quantitative segmentation methods, and our own proprietary frameworks – to uncover customer motivations.
A brand is one of the few things a company can own forever. Without patents, technological insulation, or barriers to entry, a company’s brand — the relationship it has with its customers — is one of the few things a company can rely on to extract value over time. The strongest, most enduring brands result from the disciplined alignment of brand strategies and plans with customer requirements.
IMG works with companies from strategy through fully integrated action plans to develop, manage and grow strong brands. We combine strategic thinking, analytical rigor and creativity in establishing powerful brand identities, positionings, and portfolio management opportunities. IMG’s unique approach produces brands that not only resonate with customers, but also drive bottom-line results.
Continuous innovation is the hallmark of great businesses. IMG’s work with best practice innovators has helped identify a discrete set of highly effective, best practice principles and processes that can dramatically improve the chances of new business success.