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So far Marketing has created 40 blog entries.

GenAI Integration Framework for Businesses

2024-02-24T18:46:01+01:0020. February 2024|

In contemporary business, the convergence of artificial intelligence (AI) and genetics, commonly referred to as genAI, presents unprecedented opportunities and challenges. As companies increasingly recognize the potential of genAI to [...]

Strategies to Boost Profitability

2024-02-21T21:30:23+01:009. February 2024|

In times of volatility, resilient organizations prioritize profit margins above all else. Here are five essential strategies often overlooked but vital for bolstering profitability during periods of unpredictable growth and constraints. [...]

Communication during a crisis

2024-01-22T16:01:20+01:0022. January 2024|

Crises have the potential to disrupt a business's operations, pose risks to its employees, and tarnish its reputation. However, the impact can be mitigated by employing effective crisis communication practices. To [...]

M&A: Understanding Representations and Warranties

2024-01-15T13:08:25+01:0015. January 2024|

In the realm of mergers and acquisitions (M&A), Representations and Warranties play a pivotal role, constituting a crucial aspect of the transactional landscape. Representations are factual statements, while warranties encompass promises [...]

The Board’s Challenges in 2024

2024-01-22T09:37:41+01:0028. December 2023|

In the ever-evolving landscape of corporate governance, the year 2024 brings forth a set of challenges influenced by economic, technological, and societal changes. As businesses gear up for the future, addressing [...]

Vesting: Share-Based Incentive Program

2023-12-10T19:26:47+01:001. November 2023|

Vesting, also known as equity vesting, is an essential concept that holds significant importance for both employees and investors in startups and established companies alike. Having a clear understanding of [...]

Boards need to sharpen their insight

2023-12-16T21:51:59+01:0029. October 2023|

In the upcoming year, boards should anticipate their oversight and governance processes facing various challenges, including economic uncertainty, the ongoing conflict in Ukraine, difficulties in supply chain management, cybersecurity threats, [...]

Know your M&A financial metrics

2023-12-16T21:48:05+01:002. October 2023|

Mergers, acquisitions, and buyout transactions are intricate endeavors that demand meticulous analysis and evaluation of various financial factors. The acquiring company and the target company must comprehensively assess the financial [...]

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