Do retailers know their customers?

2018-09-30T13:33:30+01:0017. February 2014|

In today's knowledge based society, consumers are aware that products are interchangeable. What has led to this self-awareness? Of course internet revolution and social forums riding on the cyber wave [...]

Marketing and advertising are getting smarter

2018-06-05T21:29:20+01:005. September 2013|

The main focal point of marketing is consumers’ needs, wants and demands and how to deliver consumers’ satisfaction at lowest possible price. If consumers’ satisfaction is consistently delivered then a brand image is created that speaks [...]

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